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Sponsored by M.L. Campbell, the Showcase House Brings Together Craftsmanship, Color Trends and Industry Expertise to Continue Growing Demand for High-Quality and Locally Made Home Furnishings.

CLEVELAND – March 27, 2024 – The M.L. Campbell-sponsored Showcase House at the 2024 Ohio Hardwood Furniture Market – open April 2-3 – provides inspiration for furniture design pros with exclusive insights into hardwood color and finish trends. Attendees can experience the latest trends via the model home exhibit, which displays M.C. Campbell colors and finishes.

“The Showcase House is a unique opportunity for us to bring our support and color expertise to the Amish markets in a tangible way,” said Maggie O’Hare, Senior Marketing Manager for Global Color and Design at Sherwin-Williams. “This gives us the space to bring color and design trends to this community in a way that complements the beautiful Amish-built furniture. The theme of ‘Honoring Our Roots, Refining Our Craft’ is the perfect representation of this dynamic – we’re honoring the woodwork and refining it with our color expertise.”

In addition to M.L. Campbell products, the Showcase House will feature select designs from Ohio furniture makers who participated in the Ohio Hardwood Furniture Market’s competition.

“We were really impressed with all the submissions from these talented furniture makers,” said O’Hare. “Furniture makers from all over the state submitted designs in 26 categories, and we work with them by providing color recommendations based on our trend research. The final displayed collection at the Market does a fantastic job of highlighting innovative curved edges, elevated classics and the beauty of wooden hardware and grain patters that will be at the forefront of the furniture industry.”

The Ohio Hardwood Furniture Market is presented by The Hardwood Furniture Guild, a nonprofit organization of builders, finishers and industry supporters that help our community work together to promote high-quality home furnishings and grow demand for locally made products.

“We are proud to once again work with the Hardwood Furniture Guild to sponsor the Showcase House” said Cate Donovan, Vice President of Sales for Sherwin-Williams Industrial Wood Coatings. “It is important to build connections in this community between brands, designers, and builders – in the end, we’re all working to create products that people want in their homes.  We see great value in working together to bring these products to life.”

To learn more, visit OhioHardwoodFurnitureMarket.com or visit MLCampbell.com.

ABOUT M.L. CAMPBELL®

As an authority in the wood finishing industry for almost 100 years, M.L. Campbell has built a reputation on dependability, service, and product excellence. In partnership with its distributor network, M.L. Campbell delivers solution-based finishing systems through a full line of high-performance products and quick, knowledgeable field support. More than offering a breadth of products, M.L. Campbell is equally committed to providing the resources necessary for customers to make well-informed color and design decisions.

M.L. Campbell® is a registered trademark of the Sherwin-Williams Company.

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Media Contact
NAME:   Alyssa Simon
EMAIL:   alyssa.simon@sherwin.com
PHONE:  216-219-0504

At the Spring 2023 Ohio Hardwood Furniture Market, M.L. Campbell brought today’s leading wood color trends to life in collaboration with Ohio’s foremost furniture craftspeople.

CLEVELAND – May 8, 2023 – Visitors of the Ohio Hardwood Furniture Market March 28-30, 2023, had the opportunity to venture through the Showcase House, a special exhibit curated and sponsored by the wood finishing experts at M.L. Campbell. From soft, marshmallow whites and deep, chocolate browns to bold, stylish hues, the exhibit featured trending finishes highlighting the natural grain and beauty of wood.

“It’s our mission to allow wood to tell its full story, and to enable people to connect with the authenticity and movement of real grain,” said Sherwin-Williams DesignHouse Marketing Manager Ricky McDaniel, who leads a team of stylists in Greensboro, North Carolina, where customers can collaborate with a team of trend experts to provide the best finishes for their wood products. “Every piece of wood is unique; the only perfection on this planet is the imperfection of nature. That is something we’re pushing forward, and it’s something people want to celebrate.”

The Showcase House brought together a wide-ranging collection of craft furniture that represents the forefront of trends in furniture design, artisanship and creativity. The walk-through display featured wood coatings from M.L. Campbell Wood Finishing Systems, displaying diverse pieces from Ohio’s community of builders with color and finishing options that resonate with that resonate with consumers today and into the future.

“People want to make their living spaces a direct reflection of who they are, and personalizing these spaces with bold, contrasting or unexpected colors is a big part of how they’re doing it,” McDaniel added. “Matching is out. Strong architectures can be paired with soft finishes for an appealing contrast. You might pair a strong, dark dining room table with light, bright chairs. A bold kitchen island might provide contrast with natural stools. We’re committed to helping all our customers, no matter who they are, stay proactive and in tune with contemporary desires while pushing the envelope.”

In addition to pushing forward the natural textures and movement of wood, M.L. Campbell sought to create bold color harmony throughout the exhibit — and to help Ohio’s Amish builders demonstrate their commitment to delivering on today’s aesthetic demands. By providing new inspiration, dependable resources and high-quality finishing products, M.L. Campbell is helping this tight-knit community of builders stand shoulder-to-shoulder with today’s global retailers in terms of style and aesthetic appeal.

“The quality of Amish-made furniture speaks for itself, but there is a misconception that it’s all brown — and it doesn’t have to be,” McDaniel said. “We work collaboratively with these builders to highlight today’s color trends. By applying unexpected colors, Amish-made pieces can be fresh and contemporary all while maintaining their timeless appeal.”

In one example, McDaniel noted how organic, barely-there stains that complement the natural look of oak can be paired with stylish hues like Evergreen Fog (SW 9130) and Gale Force (SW 7605) to create intentional color harmony that highlights craft while reflecting contemporary trends and tastes. Meanwhile, a progressive palette of brown hues can harken to traditional artisanship’s roots and history.

At the Showcase House, M.L. Campbell helped elevate local artisans to the forefront of today’s color conversation. To learn more, visit OhioHardwoodFurnitureMarket.com or visit MLCampbell.com.

ABOUT M.L. CAMPBELL®

As an authority in the wood finishing industry for almost 100 years, M.L. Campbell has built a reputation on dependability, service, and product excellence. In partnership with its distributor network, M.L. Campbell delivers solution-based finishing systems through a full line of high-performance products and quick, knowledgeable field support. More than offering a breadth of products, M.L. Campbell is equally committed to providing the resources necessary for customers to make well-informed color and design decisions.

M.L. Campbell® is a registered trademark of the Sherwin-Williams Company.

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Media Contact
NAME: Maia Gryskiewicz
EMAIL: maia.gryskiewicz@akhia.com
PHONE: 206-960-5927

Exclusively sponsored by M.L. Campbell, the Showcase House brings together craftsmanship, color trends and industry expertise to continue growing demand for high-quality and locally-made home furnishings.

M.L. Campbell® Wood Finishes invites furniture design pros to experience the latest in hardwood color and finish trends at the Showcase House, a complete model home exhibit with a range of hardwood furniture featuring colors and finishes curated and sponsored by M.L. Campbell, at the Spring 2023 Ohio Hardwood Furniture Market, March 28–30.

The Showcase House will feature the “best of the best” from a competition that asked Ohio furniture makers to submit designs in up to 26 categories. The resulting collection represents the forefront of today’s trends in furniture design, artisanship and creativity.

The walk-through display will be professionally styled with a diverse collection of décor, along with wood coatings from M.L. Campbell Wood Finishing Systems, the exhibit’s sponsor. This sponsorship is a first of its kind, displaying in full-scale the well-crafted pieces from this strong community of builders with color and finishing options that resonate with today’s consumers. M.L. Campbell continues to support artisans and is committed to helping large and small manufacturers grow their market share by extending color and technical expertise to achieve brilliant finishes.

“This opportunity is a testament to the strong partnership we’ve built with the Guild and our local community of artisans and builders,” said Mark Kieschnik, Sales Director for M.L. Campbell. “We’re thankful to them for their help and support in bringing this unique way of showing today’s wood coating and color trends to life, and we hope the exhibit helps extend their craftsmanship to wider audiences.”

“The colors and finishes showcased throughout the house are on the frontline of today’s aesthetic preferences,” said Lauren West, Director of Global Color and Design for M.L. Campbell, who curated colors and finishes throughout the exhibit. “With the Showcase House, our goal is to immerse furniture and design pros in today’s tastes and trends, helping them draw new inspiration and build new business opportunities with lasting impact.”

The Ohio Hardwood Furniture Market is presented by The Hardwood Furniture Guild, a nonprofit organization of builders, finishers and industry supporters that help our community work together to promote high-quality home furnishings and grow demand for locally made products.

“We’re excited to work with M.L. Campbell to bring this new experience to the Ohio Hardwood Furniture Market,” said Kendrick Mullet, Executive Director, The Hardwood Furniture Guild. “The Showcase House is a unique way we can further educate and connect retail buyers with hardwood

furniture builders and supporters in a realistic setting to learn more about trends and finishes that make a lasting impact and continue to support the growth of the hardwood furniture industry in Ohio.”

See the Showcase House at the Ohio Hardwood Furniture Market:

• Tuesday, March 28, 4 p.m.–7 p.m.
• Wednesday, March 29, 8 a.m.–5 p.m.
• Thursday, March 30, 8 a.m.–12 p.m. To learn more, visit OhioHardwoodFurnitureMarket.com or visit MLCampbell.com.

ABOUT M.L. CAMPBELL®

As an authority in the wood finishing industry for almost 100 years, M.L. Campbell has built a reputation on dependability, service, and product excellence. In partnership with its distributor network, M.L. Campbell delivers solution-based finishing systems through a full line of high-performance products and quick, knowledgeable field support. More than offering a breadth of products, M.L. Campbell is equally committed to providing the resources necessary for customers to make well-informed color and design decisions.

M.L. Campbell® is a registered trademark of the Sherwin-Williams Company.

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Media Contact
NAME: Alyssa Simon
EMAIL: alyssa.simon@sherwin.com
PHONE: 216-219-0504